EKSISTENSI KEBUDAYAAN BATAK DI ERA GLOBALISASI TERHADAP KETAHANAN DAN IDENTITAS NASIONAL

Abstract

The current rapid flow of globalization makes it easy for foreign cultures to enter Indonesia so that this can become a threat to cultures in Indonesia, one of which is Batak culture. Batak culture is a rich and unique cultural heritage of the Batak tribe, an ethnic group that inhabits the northern region of Sumatra Island, Indonesia. Batak culture is faced with various challenges, causing almost the loss of the national resilience value of Batak culture. This research aims to determine the existence of Batak culture in the era of globalization and determine the insights of Medan State University students regarding national identity and resilience. This research uses qualitative methods and approaches respondents by filling out questionnaires. The research results show that the majority of students have knowledge related to Batak culture, for example ulos cloth. However, they consider that young people are more interested in following foreign culture than local culture, making the foreign culture present superior. Therefore, efforts are needed to increase awareness about the importance of cultural heritage, as well as innovation and collaboration across generations to promote and preserve Batak culture.